Branding and Packaging

Overview


We created this line of packaging for Healthshield. With 21 products we had to first come up with a template and then break categories down to specific colors for easy recognition and navigation through the range. We choose the tri-color scheme, highlighted in the logo, as base colors to work with.
After giving categories colors and designing the packaging we also made mockups of the packaging with splashes around the product in colors a little darker than the packaging.

Challenges


Keeping the colors separate in categories especially if they overlapped in the range. Also to make sure all 21 products have the branding running throughout for a uniformed look. Present the range in an appealing way for mockups

Solutions


Clearly broke the colors down, for exapmle, the joint range is from yellow to orange depending on the product, for our wellbeing range we go for the opposite greens and blues so there is no confusion.

  • Color coded the range
  • A template with directions and ingredients to keep the range uniformed
  • Render mockups with splashes to make them look professional and a real photoshoot.

Scoreboard after rebranding

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

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