Building a Business with Brand Strategy

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Industry Analysis

Companies have been using technology for many decades. But a few things have changed. First of all, customer expectations are very, very different now. We know that around 80 percent of purchases are researched online before a customer goes into a store. Indeed, many customers now prefer to complete the purchase online. Even in groceries, over 10 percent of customers in the UK now will shop online and actually make the purchase

  • 80% research their purchase before going into store
  • We Take a Measured Approach with processes
  • Set Your Digital Ambition High. Organizations that win at digital start by thinking big
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Re-engaging Your Audience with a Brand Refresh

We capture audience attention and create a positive, valuable experience for your prospective customers which helps you in higher ROI, Leads, ‘View and Sales. we can put together a plan with posts and a posting calendar for your social media platforms as well as google generic and paid search. It really depends on your business needs which platforms and what type of post we should be doing (see social media post) for more information. Some points we consider when refreshing a brand.

  • Refined company vision or mission
  • Adjusted leading value proposition
  • The contemporary tone of voice
  • Tweaked logo and wordmark
  • Refreshed colour palette
  • New visual elements (e.g. iconography)
  • Updated style guide
  • Revised marketing materials
  • Brand character revisit

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Case Studies

SEO Strategy

These are the steps we take to execute an SEO strategy. Health-shield is a health supplements company that specializes in innovative and unique blends of vitamins. After a lot of competitor and keyword research we executed the SEO strategy in this order.

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Branding and Packaging

We created this line of packaging for Healthshield. With 21 products we had to first come up with a template and then break categories down to specific colors for easy recognition and navigation through the range. We choose the tri-color scheme, highlighted in the logo, as base colors to work with.

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FAQs: Digital Strategy


Realtime reporting is a business intelligence practice that consists of gathering up-to-the-minute data and relaying it to users as it happens. Information is presented in its most current form for managers to easily make quick decisions when under heavy time constraints. All our websites come with Real-time reporting on issues that are crucial to growing your business.
Yes. The reporting plugins are installed on your actual website, with a user-friendly interface. If additional help is needed, we offer a solution for that as well. For Social media marketing, we generate monthly reports that are easy to read yet compacted with facts and figures that would allow you to create a robust digital strategy.
Yes we have a service that includes a professional setup (65% of Instagram business profiles are set up incorrectly) of all major platforms. We design Facebook, Instagram, Twitter, YouTube, Google+ and LinkedIn banners as a service also. Others are available upon request.
The cost of a mobile website can be much lower than a typical full custom website design. Many argue that you don’t need a mobile app, you just need a website that looks good on mobile devices. Others say that mobile apps have benefits that a website cannot provide. However, when digging a little deeper, there is a myriad of factors that need to be considered before deciding. When it comes to different mobile mediums, it can be difficult to determine where to focus your efforts. We break down the pros and cons of each choice so you can align a mobile strategy that suits your business objectives. so please call us for a free consultation so we can determine what your needs are and provide a quote. We also have custom solutions if cost is the main factor for you.